5 Facebook Tools to Help Make your Small Business Saturday a Success
Every November, small businesses take center stage for one day. American Express’ Small Business Saturday is sandwiched between Black Friday and Cyber Monday—but instead of promoting big retail or ecommerce, it encourages people to shop at local, independently owned businesses.
Last year, 95 million people showed up to Shop Small® and estimate that they collectively spent more than $16.2 billion—a 14% jump from the spending estimate provided the year before.1 The numbers are impressive, but the event carries an emotive element as well. It’s a chance to connect with local creators and entrepreneurs, browse the neighborhood with friends and family, and honor the impact small businesses have on the economy.
This year’s Small Business Saturday is coming up on November 26. To make sure you’re poised and ready for this high-potential day, we’ve gathered together the best Facebook tools available to small businesses. You can also sign up for free downloadable marketing materials at the Shop Small® Studio.
Bring nearby people to your store
Reach people who are near to your physical business location with a local business promotion. These ads are easy to make, locally targeted, and can help drive more customers and sales to your business. Use the map card to pinpoint exactly where your business is located, share relevant details such as hours of operation, and provide a Get Directions button to help people find their way to your doorstep.
Communicate in a familiar format
Use messaging on your Page to respond and engage with your customers in the weeks leading up to November 26. You can easily reply to service requests, take reservations, and answer questions about product pricing and availability. Set up automatic replies to save time, or activate your away message when you’re unavailable.
Give customers more ways to take action
New enhancements to call-to-action buttons allow people to schedule, order and buy from your business Page. Not everyone will be out and about on Small Business Saturday, so get your Page primed for digital shoppers—the buttons let people connect directly with your business in just a few taps.
Create timely deals and promotions
Entice new and returning shoppers by promoting seasonal deals and discounts with Facebook Offers. People can easily save offers that interest them, and find them later in the Offers bookmark. They’ll receive automatic reminders to use the offers when they’re near your store, or when the offer is about to expire—helping to drive foot traffic, web traffic and sales.
Find out what your prospect base wants
Local Insights is a part of Page Insights that details some of the attributes and trends of people in your area such as age, gender and tourist presence. The more you know about people in your surrounding community, the better you’re able to meet their needs. You can even monitor the neighborhood’s busiest times of day, so you know when shoppers are most likely to swing by.
Good luck and happy selling!